Burger lovers on the Upper West Side have been buzzing with anticipation all summer for the opening of the second outpost of Shake Shack, restaurateur Danny Meyer's perennially popular burger stand in Madison Square Park, open since 2004. Earlier this year, rumors had the opening date of the new restaurant, at 77th Street and Columbus Avenue, pegged to the beginning of October; now, mid-October seems more likely. When asked about opening dates throughout the summer, various figures at the Union Square Hospitality Group (the company that oversees all of Mr. Meyer's restaurants) declined to provide specifics.
Why the elusiveness? "We're big believers in not overpromising and underdelivering," Mr. Meyer said in an interview last week. (The New York Sun, September 2008)